Entertainment, from the inside.
FRAME ZERO follows the people, tools and businesses shaping AI-native entertainment. We connect film, games, music, short drama and virtual talent through original perspectives, practical guides and moving images. Based in Hong Kong, looking outward.

A new creative landscape. A closer look.
We begin with AI cinema and follow stories beyond the screen: into games, sound, short drama and virtual characters. We examine the creative choices, production systems and business structures behind what audiences see.
FRAME ZERO is an open editorial publication. Reading requires no account. Commercial work is clearly labelled, and we distinguish reporting, analysis and opinion.
Editorial principles